



Conjugate Desire is a public art project built around a single, enduring question:
What do you want?

AN INDUSTRY OF THE ORDINARY PROJECT
CONJUGATE
DESIRE
Desire, whether genuine or manufactured, confronts us daily in the public square, on billboards and screens, in films and advertisements, constantly instructing us on what to want. This project steps back from those directives. Wanting, long central to philosophy and psychology, is approached here not as a problem to be solved, but as a condition to be observed.
Taken together, the responses form a collective portrait of desire as it exists in the present moment, shaped by social forces, personal histories, and shared pressures. What emerges is not a unified message, but a snapshot of desire in a specific historical instant, fragmented, unresolved, and human.
Conjugate Desire is a public art project built around a single, enduring question:
What do you want?
Desire, whether genuine or manufactured, confronts us daily in the public square, on billboards and screens, in films and advertisements, constantly instructing us on what to want. This project steps back from those directives. Wanting, long central to philosophy and psychology, is approached here not as a problem to be solved, but as a condition to be observed.
Taken together, the responses form a collective portrait of desire as it exists in the present moment, shaped by social forces, personal histories, and shared pressures. What emerges is not a unified message, but a snapshot of desire in a specific historical instant, fragmented, unresolved, and human.
